Influence Attempts in the Consumption Domain: Examining the Concept of a Persuade Package and the Sequencing of Influence Strategies used by Young Adults

Author： Mallalieu Lynnea  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.13, Iss.3, 2007-09, pp. : 181-198

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Children's influence strategies in practice: Exploring the co-constructed nature of the child influence process in family consumption

By Kerrane Ben   Hogg Margaret K.   Bettany Shona M.  

Journal of Marketing Management, Vol. 28, Iss. 7-8, 2012-07 ,pp. : 809-835

Routledge Ltd

Access to resources Recommend Favorite

The influence of purchasing strategies on performance

By Janda Swinder   Seshadri Srivatsa  

The Journal of Business and Industrial Marketing, Vol. 16, Iss. 4, 2001-07 ,pp. : 294-308

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Advertisements: interpreting images used to sell to young adults

By Adomaitis Alyssa Dana   Johnson Kim P.  

Journal of Fashion Marketing and Management, Vol. 12, Iss. 2, 2008-05 ,pp. : 182-192

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of parental styles on children's consumption

By Wisenblit Joseph Z.   Priluck Randi   Pirog Stephen F.  

Journal of Consumer Marketing, Vol. 30, Iss. 4, 2013-06 ,pp. : 320-327

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Stakeholder Influence Strategies: An Empirical Exploration

By Hendry Jamie  

Journal of Business Ethics, Vol. 61, Iss. 1, 2005-09 ,pp. : 79-99

Springer Publishing Company

Access to resources Recommend Favorite