Honesty is the best policy: The effects of disclosure in word-of-mouth marketing

By Abendroth Lisa J.   Heyman James E.  

Journal of Marketing Communications, Vol. 19, Iss. 4, 2013-09 ,pp. : 245-257

Routledge Ltd

Access to resources Recommend Favorite

Word-of-mouth marketing: Towards an improved understanding of multi-generational campaign reach

By Groeger Lars   Buttle Francis  

European Journal of Marketing, Vol. 48, Iss. 7-8, 2014-07 ,pp. : 1186-1208

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Word-of-mouth marketing influence on offline and online communications: Evidence from case study research

By Groeger Lars   Buttle Francis  

Journal of Marketing Communications, Vol. 20, Iss. 1-2, 2014-03 ,pp. : 21-41

Routledge Ltd

Access to resources Recommend Favorite

Word-of-mouth communication in the service marketplace

By Mangold W Glynn   Miller Fred   Brockway Gary R  

Journal of Services Marketing, Vol. 13, Iss. 1, 1999-01 ,pp. : 73-89

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?

By Meuter Matthew L.  

Services Marketing Quarterly, Vol. 34, Iss. 3, 2013-07 ,pp. : 240-256

Routledge Ltd

Access to resources Recommend Favorite