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European Journal of Marketing, Vol. 45, Iss. 4, 2011-04 ,pp. : 551-566

Emerald Group Publishing Ltd

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Delineating the outcomes of sponsorship: Sponsor image, word of mouth, and purchase intentions

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International Journal of Retail & Distribution Management, Vol. 37, Iss. 4, 2009-03 ,pp. : 358-369

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Sport sponsorship as distinctive competence

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European Journal of Marketing, Vol. 33, Iss. 3-4, 1999-03 ,pp. : 250-272

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Online servicescapes, trust, and purchase intentions

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Journal of Services Marketing, Vol. 24, Iss. 3, 2010-01 ,pp. : 230-243

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A stakeholder approach to international and national sport sponsorship

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The Journal of Business and Industrial Marketing, Vol. 26, Iss. 8, 2011-10 ,pp. : 557-565

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