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European Journal of Innovation Management, Vol. 13, Iss. 3, 2010-01 ,pp. : 333-354

Emerald Group Publishing Ltd

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Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands

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The Journal of Database Marketing & Customer Strategy Management, Vol. 19, Iss. 4, 2012-12 ,pp. : 300-310

Palgrave Macmillan Ltd

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An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events

By McDaniel Stephen R   Mason Daniel S  

Journal of Services Marketing, Vol. 13, Iss. 6, 1999-06 ,pp. : 481-500

Emerald Group Publishing Ltd

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Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study

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Journal of Marketing Communications, Vol. 20, Iss. 4, 2014-07 ,pp. : 291-306

Routledge Ltd

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An exploratory investigation into the effectiveness of team kit sponsorship: Fans' perspectives of new sponsorship in the German Bundesliga

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Journal of Customer Behaviour, Vol. 12, Iss. 2-3, 2013-01 ,pp. : 177-192

Westburn Publishers Ltd

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