Does corporate advertising work in a crisis? An examination of inoculation theory

Author: Kim Sojung  

Publisher: Routledge Ltd

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.19, Iss.4, 2013-09, pp. : 293-305

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract