Author: Schultz Don E. Schultz Heidi F.
Publisher: Routledge Ltd
ISSN: 1466-4445
Source: Journal of Marketing Communications, Vol.4, Iss.1, 1998-03, pp. : 9-26
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract