Is sponsorship retention dependent on the geographic location of the sports facility?

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.6, Iss.1, 2000-03, pp. : 53-68

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Sports sponsorship perceptions: An exploration

By Ferrier Susan Waite Kathryn Harrison Tina

Journal of Financial Services Marketing, Vol. 18, Iss. 2, 2013-06 ,pp. : 78-90

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Sports sponsorship, spectator recall and false consensus

By Bennett Roger

European Journal of Marketing, Vol. 33, Iss. 3-4, 1999-03 ,pp. : 291-313

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The purchasing impact of fan identification and sports sponsorship

By Wang Michael Chih-Hung Jain Megha Cheng Julian Ming-Sung Aung George Kyaw-Myo

Marketing Intelligence & Planning, Vol. 30, Iss. 5, 2012-07 ,pp. : 553-566

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effects of sports sponsorship: A review and research agenda

By Walraven Merel Koning Ruud H. van Bottenburg Maarten

The Marketing Review, Vol. 12, Iss. 1, 2012-03 ,pp. : 17-38

Westburn Publishers Ltd

Access to resources Recommend Favorite

Marketing DSS architecture for sports sponsorship management

By Noori Behrooz

The Journal of Database Marketing & Customer Strategy Management, Vol. 19, Iss. 4, 2012-12 ,pp. : 294-299

Palgrave Macmillan Ltd

Access to resources Recommend Favorite