The purchasing impact of fan identification and sports sponsorship

Author： Wang Michael Chih-Hung   Jain Megha   Cheng Julian Ming-Sung   Aung George Kyaw-Myo  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.30, Iss.5, 2012-07, pp. : 553-566

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