An investigation of the antecedents to cooperative marketing strategy implementation

By Dickinson Sonia   Ramaseshan B.  

Journal of Strategic Marketing, Vol. 12, Iss. 2, 2004-06 ,pp. : 71-95

Routledge Ltd

Access to resources Recommend Favorite

An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness

By Vorhies Douglas W.  

Journal of Strategic Marketing, Vol. 6, Iss. 1, 1998-03 ,pp. : 3-23

Routledge Ltd

Access to resources Recommend Favorite

Judging marketing mix effectiveness

By Brooks Neil   Simkin Lyndon  

Marketing Intelligence & Planning, Vol. 30, Iss. 5, 2012-07 ,pp. : 494-514

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Emotional intelligence and marketing effectiveness

By Nwokah N. Gladson   Ahiauzu Augustine I.  

Marketing Intelligence & Planning, Vol. 27, Iss. 7, 2009-10 ,pp. : 864-881

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring relationship marketing in membership associations

By Vincent Nathan A.   Webster Cynthia M.  

European Journal of Marketing, Vol. 47, Iss. 10, 2013-09 ,pp. : 1622-1640

Emerald Group Publishing Ltd

Access to resources Recommend Favorite