Author： Rudd John M. Morgan Robert
Publisher： Routledge Ltd
ISSN： 1466-4488
Source： Journal of Strategic Marketing, Vol.11, Iss.3, 2003-09, pp. : 161-164
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Marketing: A History of the Next Decade
By Hooley Graham Greenley Gordon Wong Veronica
Journal of Marketing Management, Vol. 19, Iss. 5-6, 2003-06 ,pp. :
Access to resources
Recommend
Intercontinental comparisons in marketing strategy
International Marketing Review, Vol. 18, Iss. 3, 2001-06 ,pp. :
Marketing Strategy Typologies in Hungary
By Hooley Graham J. Beracs Jozsef Kolos Krizstina
European Journal of Marketing, Vol. 27, Iss. 11-12, 1993-12 ,pp. :