Author: Farrell Mark
Publisher: Routledge Ltd
ISSN: 1466-4488
Source: Journal of Strategic Marketing, Vol.13, Iss.4, 2005-12, pp. : 261-273
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Culture: The Software of e‐Customer Relationship Management
Journal of Marketing Communications, Vol. 12, Iss. 3, 2006-09 ,pp. :
By Shemwell Donald J Yavas Ugur
The International Journal of Bank Marketing, Vol. 16, Iss. 7, 1998-07 ,pp. :