The mediating role of new product development in the link between market orientation and organizational performance

Author: Langerak Fred   Hultink Erik Jan   Robben Henry  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.15, Iss.4, 2007-09, pp. : 281-305

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content