Internal stakeholder views of a market orientation strategy: implications for implementation

Author： Schlosser Francine   Mcnaughton Rod  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.15, Iss.4, 2007-09, pp. : 307-325

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Internal market orientation, market capabilities and learning orientation

By Fang Shyh-Rong   Chang Enchi   Ou Chueh-Chu   Chou Chia-Hui  

European Journal of Marketing, Vol. 48, Iss. 1-2, 2014-02 ,pp. : 170-192

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Revisiting internal market orientation: a note

By Sahi Gurjeet Kaur   Lonial Subhash   Gupta Mahesh   Seli Nitasha  

Journal of Services Marketing, Vol. 27, Iss. 5, 2013-07 ,pp. : 385-403

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Emerging market strategy development and implementation

By McCann Jack  

J. for International Business and Entrepreneurship Development, Vol. 6, Iss. 3-4, 2012-10 ,pp. : 244-259

Inderscience Publishers

Access to resources Recommend Favorite

Linking internal market orientation and new service performance

By Sanchez-Hernandez M. Isabel   Miranda Francisco J.  

European Journal of Innovation Management, Vol. 14, Iss. 2, 2011-04 ,pp. : 207-226

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Internal-market orientation: a misconceived aspect of marketing theory

By Gounaris Spiros   Vassilikopoulou Aikaterini   Chatzipanagiotou Kalliopi C.  

European Journal of Marketing, Vol. 44, Iss. 11-12, 2010-11 ,pp. : 1667-1699

Emerald Group Publishing Ltd

Access to resources Recommend Favorite