Author： Ferrell Linda Ferrell O. C.
Publisher： Routledge Ltd
ISSN： 1466-4488
Source： Journal of Strategic Marketing, Vol.17, Iss.3-4, 2009-06, pp. : 257-270
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
The Strategic Sales Organization
The Marketing Review, Vol. 6, Iss. 1, 2006-03 ,pp. :
Organizing Ethics: A Stakeholder Debate
By Hummels H.
Journal of Business Ethics, Vol. 17, Iss. 13, 1998-10 ,pp. :
Special issue: strategic sales and strategic marketing
By Lane Nikala
Journal of Strategic Marketing, Vol. 17, Iss. 3-4, 2009-06 ,pp. :
Strategic alignment for sales organization transformation
By LaForge Raymond Ingram Thomas Cravens David
Journal of Strategic Marketing, Vol. 17, Iss. 3-4, 2009-06 ,pp. :