Author： Piercy Nigel F.
Publisher： Westburn Publishers Ltd
ISSN： 1469-347X
Source： The Marketing Review, Vol.6, Iss.1, 2006-03, pp. : 3-28
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Strategic alignment for sales organization transformation
By LaForge Raymond Ingram Thomas Cravens David
Journal of Strategic Marketing, Vol. 17, Iss. 3-4, 2009-06 ,pp. :
Access to resources
Recommend
Strategizing the sales organization
Journal of Strategic Marketing, Vol. 17, Iss. 3-4, 2009-06 ,pp. :
Special issue: strategic sales and strategic marketing
By Lane Nikala
Journal of Strategic Marketing, Vol. 17, Iss. 3-4, 2009-06 ,pp. :
Industrial Sales Forces — Organization Strategy
By Moss C.D.
European Journal of Marketing, Vol. 15, Iss. 7, 1993-12 ,pp. :