A relational approach of the supply function: an extension to the new ventures phenomenon in the small and medium enterprise (SME) context

Author： Cambra-Fierro Jesus   Polo-Redondo Yolanda  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.17, Iss.5, 2009-10, pp. : 411-431

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