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Journal of Strategic Marketing,volume 17,issue 5 (10-2014)

Period of time： 2014年5期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Journal of Strategic Marketing,volume 17,issue 5

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By Piercy Nigel,Strong Carolyn in (2009)

Journal of Strategic Marketing,volume 17,issue 5 , Vol. 17, Iss. 5, 2009-10 , pp. 323-325

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Marketing power and CMO power: could market orientation break the link? An exploratory case study

By Lamberti Lucio,Noci Giuliano in (2009)

Journal of Strategic Marketing,volume 17,issue 5 , Vol. 17, Iss. 5, 2009-10 , pp. 327-343

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Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in 'society's doghouse'

By Woodall Tony,Swailes Stephen in (2009)

Journal of Strategic Marketing,volume 17,issue 5 , Vol. 17, Iss. 5, 2009-10 , pp. 345-364

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Organizational preconditions supporting relationship management capability renewal

By Jarratt Denise in (2009)

Journal of Strategic Marketing,volume 17,issue 5 , Vol. 17, Iss. 5, 2009-10 , pp. 365-381

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Innovative marketing in SMEs: an empirical study

By O'Dwyer Michele,Gilmore Audrey,Carson David in (2009)

Journal of Strategic Marketing,volume 17,issue 5 , Vol. 17, Iss. 5, 2009-10 , pp. 383-396

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Managers of UK based SMEs' perceptions of their overseas performance and competitiveness: a study of regular and sporadic internationalising firms

By Crick Dave in (2009)

Journal of Strategic Marketing,volume 17,issue 5 , Vol. 17, Iss. 5, 2009-10 , pp. 397-410

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A relational approach of the supply function: an extension to the new ventures phenomenon in the small and medium enterprise (SME) context

By Cambra-Fierro Jesus,Polo-Redondo Yolanda in (2009)

Journal of Strategic Marketing,volume 17,issue 5 , Vol. 17, Iss. 5, 2009-10 , pp. 411-431

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Special issue: The engagement of customers beyond their expected roles

By in (2009)

Journal of Strategic Marketing,volume 17,issue 5 , Vol. 17, Iss. 5, 2009-10 , pp. 433-434

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Total 8 item(s)