Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs

Author： O'Cass Aron   Ngo Liem Viet   Siahtiri Vida  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.20, Iss.6, 2012-10, pp. : 463-481

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