Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

Author： Siahtiri Vida   O'Cass Aron   Ngo Liem Viet  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.22, Iss.5, 2014-07, pp. : 379-395

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