Marketing logics, ambidexterity and influence

Author: Tollin Karin   Schmidt Marcus  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.20, Iss.6, 2012-10, pp. : 509-534

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract