International brand strategy and mode of entry in the services sector: lessons from the financial crisis

Author： Gerrath Maximilian H. E. E. Leenders Mark A. A. M.

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.21, Iss.1, 2013-02, pp. : 48-67

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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