The allocation of R&D funds between product development and process improvements: a follow-up study

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.4, Iss.2, 1996-06, pp. : 117-127

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Interpersonal trust between marketing and R&D during new product development projects

By Massey Graham R. Kyriazis Elias

European Journal of Marketing, Vol. 41, Iss. 9-10, 2007-09 ,pp. : 1146-1172

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Next generation product development: Doubling R&D effectiveness

Strategic Direction, Vol. 20, Iss. 9, 2004-09 ,pp. : 31-33

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Trade, R&D spending and financial development

By Chang Yuanchen Hung Mao-Wei Lu Chiuling

Applied Financial Economics, Vol. 15, Iss. 11, 2005-07 ,pp. : 809-819

Routledge Ltd

Access to resources Recommend Favorite

Transfers of business planning and bounded emotionality: a follow-up case study

By Hytti Ulla Stenholm Pekka Peura Kirsi

International Journal of Entrepreneurial Behaviour and Research, Vol. 17, Iss. 5, 2011-08 ,pp. : 561-580

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integration of marketing domain and R&D domain in NPD design process

By Kang Namwoo Kim Junyoung Park Yongtae

Industrial Management & Data Systems, Vol. 107, Iss. 6, 2007-07 ,pp. : 780-801

Emerald Group Publishing Ltd

Access to resources Recommend Favorite