Journal of Strategic Marketing,volume 4,issue 2  (06-2014)

Period of time： 2014年2期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

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Journal of Strategic Marketing,volume 4,issue 2

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Beyond marketing: the diffusion of entrepreneurship in the modern corporation

By Foxall G. R.,Minkes A. L. in (1996)

Journal of Strategic Marketing,volume 4,issue 2 , Vol. 4, Iss. 2, 1996-06 , pp. 71-93

Routledge Ltd

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Making sense of customers: an evaluation of the role of the customer in the subjective strategies of senior managers

By Jenkins Mark in (1996)

Journal of Strategic Marketing,volume 4,issue 2 , Vol. 4, Iss. 2, 1996-06 , pp. 95-115

Routledge Ltd

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The allocation of R&D funds between product development and process improvements: a follow-up study

By Dugal Sanjiv S.,Roy Matthew H. in (1996)

Journal of Strategic Marketing,volume 4,issue 2 , Vol. 4, Iss. 2, 1996-06 , pp. 117-127

Routledge Ltd

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The impediments to initiating planning

By Harris Lloyd C. in (1996)

Journal of Strategic Marketing,volume 4,issue 2 , Vol. 4, Iss. 2, 1996-06 , pp. 129-142

Routledge Ltd

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Total 4 item(s)