Mapping the marketspace: evaluating industry Web sites using correspondence analysis

Author： Berthon Pierre   Pitt Leyland   Berthon J-P   Crowther Claire   Bruwer Lisa   Lyall Peter   Money Arthur  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.5, Iss.4, 1997-12, pp. : 233-242

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