Using strategic alliances to develop credible green marketing

By Mendleson Nicola   Polonsky Michael Jay  

Journal of Consumer Marketing, Vol. 12, Iss. 2, 1995-02 ,pp. : 4-18

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Green marketing programs as strategic initiatives in hospitality

By Wong Ipkin Anthony  

Journal of Services Marketing, Vol. 29, Iss. 2, 2015-04 ,pp. : 81-92

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

European Marketing and Distribution in the 1990s: The Case of the Machine Tool Industry in the UK

By Jones Marian   Wheeler Colin   Young Stephen  

European Journal of Marketing, Vol. 26, Iss. 7, 1992-07 ,pp. : 17-33

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s

By Tomkovick Chuck   Yelkur Rama   Christians Lori  

Journal of Marketing Communications, Vol. 7, Iss. 2, 2001-06 ,pp. : 89-108

Routledge Ltd

Access to resources Recommend Favorite

Historicism and the green backlash: a study of Julian Simon and Bjorn Lomborg

By Douglas Richard McNeill  

International Journal of Green Economics, Vol. 2, Iss. 2, 2008-08 ,pp. : 176-189

Inderscience Publishers

Access to resources Recommend Favorite