Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from Asia

Author： Lee Khai Sheang Lim Guan Hua Tan Soo Jiuan Wee Chow Hou

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.9, Iss.2, 2001-06, pp. : 145-162

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Marketing strategies for small to medium-sized enterprises: Lessons from a New Zealand vineyard

Strategic Direction, Vol. 21, Iss. 5, 2005-05 ,pp. : 18-20

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Assessing Marketing in Small and Medium-sized Enterprises

By Fuller Peter B

European Journal of Marketing, Vol. 28, Iss. 12, 1994-12 ,pp. : 34-49

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing in small and medium sized enterprises

By Simpson Mike Padmore Jo Taylor Nick Frecknall-Hughes Jane

International Journal of Entrepreneurial Behaviour and Research, Vol. 12, Iss. 6, 2006-11 ,pp. : 361-387

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Export marketing information-gathering and processing in small and medium-sized enterprises

By Williams Jasmine E.M.

Marketing Intelligence & Planning, Vol. 24, Iss. 5, 2006-08 ,pp. : 477-492

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An analysis of marketing programmes adopted by regional small and medium-sized enterprises

By Parrott Guy Roomi Muhammad Azam Holliman David

Journal of Small Business and Enterprise Development, Vol. 17, Iss. 2, 2010-01 ,pp. : 184-203

Emerald Group Publishing Ltd

Access to resources Recommend Favorite