A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust

Author： Lowry Paul Benjamin Wilson David W. Haig William L.

Publisher： Taylor & Francis Ltd

ISSN： 1044-7318

Source： International Journal of Human-Computer Interaction, Vol.30, Iss.1, 2014-01, pp. : 63-93

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