An empirical investigation of repeat buying behavior of customers of two brands in India

ISSN： 1755-4195

Source： Journal of Indian Business Research, Vol.6, Iss.3, 2014-08, pp. : 255-268

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Buying behavioural pattern of ethical and generic drugs in Western India: an empirical investigation

By Bhardwaj Preshth Mazumdar Pradeep

International Journal of Business Innovation and Research, Vol. 5, Iss. 1, 2011-12 ,pp. : 75-88

Inderscience Publishers

Access to resources Recommend Favorite

An empirical examination of customers' adoption of m-banking in India

By Deb Madhurima Lomo-David Ewuuk

Marketing Intelligence & Planning, Vol. 32, Iss. 4, 2014-05 ,pp. : 475-494

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The comparative influence of manufacturer and retailer brands on customers' purchase behavior

By Leingpibul Thaweephan Broyles S. Allen Kohli Chiranjeev

Journal of Product and Brand Management, Vol. 22, Iss. 3, 2013-05 ,pp. : 208-217

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Determinants of customers' online purchase intention: an empirical study in India

By Thamizhvanan Arun Xavier M.J.

Journal of Indian Business Research, Vol. 5, Iss. 1, 2013-03 ,pp. : 17-32

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A multi-method investigation of consumer motivations in impulse buying behavior

By Hausman Angela

Journal of Consumer Marketing, Vol. 17, Iss. 5, 2000-05 ,pp. : 403-426

Emerald Group Publishing Ltd

Access to resources Recommend Favorite