The comparative influence of manufacturer and retailer brands on customers' purchase behavior

Author: Leingpibul Thaweephan   Broyles S. Allen   Kohli Chiranjeev  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.22, Iss.3, 2013-05, pp. : 208-217

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Abstract