Related content

The effect of strategic and tactical cause-related marketing on consumers' brand loyalty

By Brink Douwe van den   Odekerken-Schr÷der Gaby   Pauwels Pieter  

Journal of Consumer Marketing, Vol. 23, Iss. 1, 2006-00 ,pp. : 15-25

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A CROSS-CULTURAL COMPARISON OF CONSUMER ATTITUDES TOWARD CAUSE-RELATED MARKETING

By Lavack Anne M.   Kropp Fredric  

Social Marketing Quarterly, Vol. 9, Iss. 2, 2003-04 ,pp. : 3-16

Routledge Ltd

Access to resources Recommend Favorite

Linking sponsorship and cause related marketing: Complementarities and conflicts

By Polonsky Michael Jay   Speed Richard  

European Journal of Marketing, Vol. 35, Iss. 11-12, 2001-11 ,pp. : 1361-1389

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Linking sponsorship and cause related marketing: Complementarities and conflicts

By Polonsky Michael Jay   Speed Richard  

European Journal of Marketing, Vol. 35, Iss. 11, 2001-11 ,pp. : 1361-1389

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan

By Chéron Emmanuel   Kohlbacher Florian   Kusuma Kaoru  

Journal of Consumer Marketing, Vol. 29, Iss. 5, 2012-07 ,pp. : 357-368

Emerald Group Publishing Ltd

Access to resources Recommend Favorite