Period of time： 2014年6期
Publisher： Routledge Ltd
Founded in： 1995
Total resources： 72
ISSN： 1466-4445
Subject： F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Marketing Communications,volume 20,issue 6
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The benefits of using reduced item variable scales in marketing segmentation
By Taylor-West Paul,Saker Jim,Champion Donna in (2014)
Journal of Marketing Communications,volume 20,issue 6 , Vol. 20, Iss. 6, 2014-11 , pp.
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