Related content

Brand mascots as organisational totems

By Cayla Julien  

Journal of Marketing Management, Vol. 29, Iss. 1-2, 2013-01 ,pp. : 86-104

Routledge Ltd

Access to resources Recommend Favorite

Private Brands: Major Brand Perspective

By Nandan Shiva   Dickinson Roger  

Journal of Consumer Marketing, Vol. 11, Iss. 4, 1994-04 ,pp. : 18-28

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of price and brand loyalty on store brands versus national brands

By Rondán Cataluña Francisco   García Antonio   Phau Ian  

The International Review of Retail, Distribution and Consumer Research, Vol. 16, Iss. 4, 2006-09 ,pp. : 433-452

Routledge Ltd

Access to resources Recommend Favorite

Construction of international brand portfolios: impact on local brands

By Godey Bruno   Lai Chantal  

Journal of Product and Brand Management, Vol. 20, Iss. 5, 2011-08 ,pp. : 402-407

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Are store brands perceived to be just another brand?

By Richardson Paul S  

Journal of Product and Brand Management, Vol. 6, Iss. 6, 1997-06 ,pp. : 388-404

Emerald Group Publishing Ltd

Access to resources Recommend Favorite