How companies from developing and emerging countries can leverage their brand equity in terms of place branding

Author： Herstein Ram   Berger Ron   Jaffe Eugene D.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1059-5422

Source： Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, Vol.24, Iss.4, 2014-08, pp. : 293-305

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