Developing a structural brand equity model for cultural destinations

Author: Kladou Stella   Kehagias John  

Publisher: Emerald Group Publishing Ltd

ISSN: 1753-8335

Source: Journal of Place Management and Development, Vol.7, Iss.2, 2014-07, pp. : 112-125

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next