Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness

Author： Yim Mark Yi-Cheon Sauer Paul L. Williams Jerome Lee Se-Jin Macrury Iain

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.31, Iss.4, 2014-06, pp. : 363-389

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