Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

Author： Sun Gong   D'Alessandro Steven   Johnson Lester W.   Winzar Hume  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-1335

Source： International Marketing Review, Vol.31, Iss.4, 2014-06, pp. : 338-362

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Can we measure civil society? A proposed methodology for international comparative research

By Malena Carmen   Heinrich Volkhart Finn  

Development in Practice, Vol. 17, Iss. 3, 2007-06 ,pp. : 338-352

Routledge Ltd

Access to resources Recommend Favorite

Who We Are and What We Do - 2000

By Baker Michael J.   Erdogan B. Zafer  

Journal of Marketing Management, Vol. 16, Iss. 7, 2000-10 ,pp. : 679-696

Routledge Ltd

Access to resources Recommend Favorite

What Should We Expect from Peer Review? (Comment)

By Albert Max   Meckl Jürgen  

Conferences on New Political Economy, Vol. 25, Iss. 1, 2008-07 ,pp. : 257-261

Mohr Siebeck

Access to resources Recommend Favorite

Some issues in international consumer research

By Wind Yoram   Douglas Susan  

European Journal of Marketing, Vol. 8, Iss. 3, 1993-12 ,pp. : 209-217

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

What do we know about capital structure? Revisiting the impact of debt ratios on some firm-specific factors

By Charalambakis E. C.   Psychoyios D.  

Applied Financial Economics, Vol. 22, Iss. 20, 2012-10 ,pp. : 1727-1742

Routledge Ltd

Access to resources Recommend Favorite