The appropriateness of different modes of strategy from a product-market perspective

Author: Chowdhury Tilottama G.   Madhavaram Sreedhar   Ratneshwar S.   Standifer Rhetta  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.22, Iss.5, 2014-07, pp. : 442-468

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