Journal of Strategic Marketing,volume 22,issue 5  (07-2014)

Period of time： 2014年5期

Publisher： Routledge Ltd

Founded in： 1993

Total resources： 81

ISSN： 1466-4488

Subject： F7 Trade Economy

Favorite

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Journal of Strategic Marketing,volume 22,issue 5

Menu

Paths to success: an ambidexterity perspective on how responsive and proactive market orientations affect SMEs' business performance

By Tan Min,Liu Zhiying in (2014)

Journal of Strategic Marketing,volume 22,issue 5 , Vol. 22, Iss. 5, 2014-07 , pp. 420-441

Routledge Ltd

Abstract Access to resources Recommend Favorite

Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

By Siahtiri Vida,O'Cass Aron,Ngo Liem Viet in (2014)

Journal of Strategic Marketing,volume 22,issue 5 , Vol. 22, Iss. 5, 2014-07 , pp. 379-395

Routledge Ltd

Abstract Access to resources Recommend Favorite

Strategic alignment between relationship marketing and human resource management in financial services organizations

By Giannakis Damianos,Harker Michael J. in (2014)

Journal of Strategic Marketing,volume 22,issue 5 , Vol. 22, Iss. 5, 2014-07 , pp. 396-419

Routledge Ltd

Abstract Access to resources Recommend Favorite

The appropriateness of different modes of strategy from a product-market perspective

By Chowdhury Tilottama G.,Madhavaram Sreedhar,Ratneshwar S.,Standifer Rhetta in (2014)

Journal of Strategic Marketing,volume 22,issue 5 , Vol. 22, Iss. 5, 2014-07 , pp. 442-468

Routledge Ltd

Abstract Access to resources Recommend Favorite

Editorial

By Piercy Nigel,Strong Carolyn in (2014)

Journal of Strategic Marketing,volume 22,issue 5 , Vol. 22, Iss. 5, 2014-07 , pp. 377-378

Routledge Ltd

Abstract Access to resources Recommend Favorite

Total 5 item(s)