Author： Ho Ching-Wei
Publisher： Emerald Group Publishing Ltd
ISSN： 1450-2194
Source： EuroMed Journal of Business, Vol.9, Iss.3, 2014-08, pp. : 252-267
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
Access to resources
Recommend
Consumer evaluation of technology-based vertical brand extension
By He Hongwei Li Yan
European Journal of Marketing, Vol. 44, Iss. 9-10, 2010-01 ,pp. :
Consumer evaluations of brand imitations
By d'Astous Alain Gargouri Ezzedine
European Journal of Marketing, Vol. 35, Iss. 1-2, 2001-02 ,pp. :
Consumer perceived brand innovativeness
By Shams Rahil Alpert Frank Brown Mark
European Journal of Marketing, Vol. 49, Iss. 9-10, 2015-09 ,pp. :