Consumer perceived brand innovativeness

Author： Shams Rahil Alpert Frank Brown Mark

E-ISSN： 1758-7123|49|9-10|1589-1615

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.9-10, 2015-09, pp. : 1589-1615

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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