The evolution of marketing research

Author： Morosan Cristian Bowen John T. Atwood Morgan

ISSN： 0959-6119

Source： International Journal of Contemporary Hospitality Management, Vol.26, Iss.5, 2014-07, pp. : 706-726

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Handbook of Service Marketing Research

The Journal of Applied Management and Entrepreneurship, Vol. 19, Iss. 3, 2014-07 ,pp. : 154-157

GSE Research

Access to resources Recommend Favorite

Ethics, Neuromarketing and Marketing Research With Children

International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol. 9, Iss. 2, 2018-04 ,pp. : 79-95

IGI Global_journal

Access to resources Recommend Favorite

An Investigation of the Evaluation of the Viral Marketing Research

International Journal of Online Marketing (IJOM), Vol. 3, Iss. 4, 2013-10 ,pp. : 1-27

IGI Global_journal

Access to resources Recommend Favorite

Hospitality marketing research from 2000 to 2009: Topics, methods, and trends

By Yoo Myongjee Lee Sojung Bai Billy

International Journal of Contemporary Hospitality Management, Vol. 23, Iss. 4, 2011-05 ,pp. : 517-532

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Internet marketing research in hospitality and tourism: a review and journal preferences

By Bai Billy Bai Billy Bai Billy

International Journal of Contemporary Hospitality Management, Vol. 27, Iss. 7, 2015-10 ,pp. : 1556-1572

Emerald Group Publishing Ltd

Access to resources Recommend Favorite