Recommendations as personalized marketing: insights from customer experiences

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.28, Iss.5, 2014-08, pp. : 414-427

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Constituting Marketing and Customer Experiences

By Tadajewski Mark Hewer Paul

Journal of Marketing Management, Vol. 28, Iss. 11-12, 2012-10 ,pp. : 1243-1248

Routledge Ltd

Access to resources Recommend Favorite

Marketing intelligence and account planning: insights from the experts

By Crosier Keith Pickton David

Marketing Intelligence & Planning, Vol. 21, Iss. 7, 2003-11 ,pp. : 410-415

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Theories of markets: Insights from marketing and the sociology of markets

By Diaz Ruiz Carlos A.

The Marketing Review, Vol. 12, Iss. 1, 2012-03 ,pp. : 61-77

Westburn Publishers Ltd

Access to resources Recommend Favorite

Marketing practices in wine clusters: insights from Chile

By Felzensztein Christian Deans Kenneth R.

The Journal of Business and Industrial Marketing, Vol. 28, Iss. 4, 2013-04 ,pp. : 357-367

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Establishing the scope of marketing practice: insights from practitioners

By Dibb Sally Simões Cláudia Wensley Robin

European Journal of Marketing, Vol. 48, Iss. 1-2, 2014-02 ,pp. : 380-404

Emerald Group Publishing Ltd

Access to resources Recommend Favorite