Segmenting the teen girl apparel market: differences in fashion involvement, materialism and social responsibility

Author: Ogle Jennifer   Hyllegard Karen H.   Yan Ruoh-Nan   Littrell Mary A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.15, Iss.2, 2014-06, pp. : 153-166

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