Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings

Author: Hede Anne-Marie   Garma Romana   Josiassen Alexander   Thyne Maree  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.48, Iss.7-8, 2014-07, pp. : 1395-1412

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