Linking consumer-brand identification to relationship quality: An integrated framework

Author: Dimitriadis Sergios   Papista Erifili  

Publisher: Westburn Publishers Ltd

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.10, Iss.3, 2011-09, pp. : 271-289

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract