Creating shared values between national team identity and global event brand equity

Publisher： Scientific Journal Publishers

E-ISSN： 1179-6391|43|2|177-192

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.43, Iss.2, 2015-03, pp. : 177-192

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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