Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity

Publisher： Scientific Journal Publishers

E-ISSN： 1179-6391|45|1|1-18

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.45, Iss.1, 2017-02, pp. : 1-18

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consistency between consumer personality and brand personality influences brand attachment

By  

Social Behavior and Personality: An international journal, Vol. 43, Iss. 9, 2015-10 ,pp. : 1419-1428

Scientific Journal Publishers

Access to resources Recommend Favorite

Brand schematicity moderates the effect of aesthetic brands on brand accessories purchase intentions

By  

Social Behavior and Personality: An international journal, Vol. 44, Iss. 10, 2016-11 ,pp. : 1733-1746

Scientific Journal Publishers

Access to resources Recommend Favorite

Dimensions of Brand Personality Attributions: A person-centric approach in the German cultural context

By Michael Bosnjak   Valerie Bochmann   Tanja Hufschmidt  

Social Behavior and Personality: An international journal, Vol. 35, Iss. 3, 2007-04 ,pp. : 303-316

Scientific Journal Publishers

Access to resources Recommend Favorite

Factors influencing Chinese consumers' brand love: Evidence from sports brand consumption

By  

Social Behavior and Personality: An international journal, Vol. 46, Iss. 2, 2018-02 ,pp. : 301-312

Scientific Journal Publishers

Access to resources Recommend Favorite

Creating shared values between national team identity and global event brand equity

By  

Social Behavior and Personality: An international journal, Vol. 43, Iss. 2, 2015-03 ,pp. : 177-192

Scientific Journal Publishers

Access to resources Recommend Favorite