Example, please! Comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations

Publisher: John Wiley & Sons Inc

E-ISSN: 1479-1838|14|2|103-114

ISSN: 1472-0817

Source: JOURNAL OF CONSUMER BEHAVIOUR, Vol.14, Iss.2, 2015-03, pp. : 103-114

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract