JOURNAL OF CONSUMER BEHAVIOUR,volume 14,issue 2  (03-2015)

Period of time： 2015年2期

Publisher： John Wiley & Sons Inc

Founded in： 2001

Total resources： 21

ISSN： 1472-0817

Subject： F Economic

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JOURNAL OF CONSUMER BEHAVIOUR,volume 14,issue 2

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Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source

JOURNAL OF CONSUMER BEHAVIOUR,volume 14,issue 2 , Vol. 14, Iss. 2, 2015-03 , pp. 71-91

John Wiley & Sons Inc

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The need to have an opinion as a driver of consumer choice

JOURNAL OF CONSUMER BEHAVIOUR,volume 14,issue 2 , Vol. 14, Iss. 2, 2015-03 , pp. 92-102

John Wiley & Sons Inc

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Example, please! Comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations

JOURNAL OF CONSUMER BEHAVIOUR,volume 14,issue 2 , Vol. 14, Iss. 2, 2015-03 , pp. 103-114

John Wiley & Sons Inc

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Antecedents of young adults' materialistic values

JOURNAL OF CONSUMER BEHAVIOUR,volume 14,issue 2 , Vol. 14, Iss. 2, 2015-03 , pp. 115-126

John Wiley & Sons Inc

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Children's consumption behavior in response to food product placements in movies

JOURNAL OF CONSUMER BEHAVIOUR,volume 14,issue 2 , Vol. 14, Iss. 2, 2015-03 , pp. 127-136

John Wiley & Sons Inc

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Foreign brands in local cultures: A socio‐cultural perspective of postmodern brandscapes

JOURNAL OF CONSUMER BEHAVIOUR,volume 14,issue 2 , Vol. 14, Iss. 2, 2015-03 , pp. 137-144

John Wiley & Sons Inc

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Total 6 item(s)