The Market Maven Crowd: Collaborative Risk‐Aversion and Enhanced Consumption Context Control in an Illicit Market

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|3|285-302

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.3, 2015-03, pp. : 285-302

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Abstract